Market Basket, a New England-based supermarket chain, found themselves tight on dock space at their new store in Wilmington, MA. They solved their space constraint issues by installing a versatile, cost-effective Kelley® HULK® Hydraulic Dock Lift to help them accommodate a variety of vehicle sizes for loading and unloading.
Market Basket is well known throughout New Hampshire and Massachusetts for their winning combination of low prices and well-merchandised stores that offer a large selection of products.
And thanks to this combination, the chain has been on an aggressive growth track over the past few years, opening up to five stores annually, with one of their more recent stores opening in Wilmington, MA.
Although the location was ideal for the new store because it was part of an existing shopping plaza, the property footprint was not optimal for shipping and receiving. The store was able to accommodate a loading dock for both dry grocery and frozen foods on its northern end, but not a
dairy dock at the southern section.